Duckduckgo floc9/27/2023 ![]() ![]() The post noted that Google decided not to make this new tracking method a user choice and instead started automatically including millions in the scheme. However, according to the blog, FLoC categories users based on interests and demographics derived from browsing history, to enable 'creepy' advertising and other content targeting without third-party cookies. Read | Google moves away from diet of 'cookies' to track users It's being developed in the open and is claimed by Google to be good for privacy. With browsers dropping support for third-party cookies, FLoC is Google's approach for replacing them. On a blog post on its site, the search engine detailed Google's new tracking method, called Federated Learning of Cohorts (FLoC). Popular privacy-centred search engine DuckDuckGo has issued a fresh warning to Chrome users about Google's newest method to track peoples' online activity.
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